Items where authors include "Marsden, JL"

Article

Marsden, JL (2019) Visualising corporate brands: Towards a framework of brandmark expression. Journal of Brand Strategy, 7 (4). pp. 377-388. ISSN 2045-855X

Marsden, JL and Thomas, BG (2013) Brand Values: Exploring the Associations of Symmetry within Financial Brand Marks. Design Management Journal, 8 (1). pp. 62-71. ISSN 1942-5074

Conference or Workshop Item

Marsden, JL (2016) Understanding organisational expression: How brand marks change over time. In: 11th Global Brand Conference: Brands that do Good. University of Bradford School of Management, UK, 27-29 Apr 2016, Bradford, UK.

Proceedings Paper

Marsden, JL (2016) Translating organisational definition into brand mark expression: Strategies for new organisations. In: Academy of Marketing Annual Conference Proceedings 2016. Academy of Marketing Annual Conference and Doctoral Colloquium Conference 2016, 04-07 Jul 2016, Newcastle Business School, Northumbria University. .