Items where authors include "Marsden, J"

Article

Oguz, E and Marsden, J (2021) Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective. Athens Journal of Business & Economics. ISSN 2241-794X

Conference or Workshop Item

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2023) Comparing the display of visually similar products in online grocery shopping platforms. In: 16th Global Brand Conference, 03-05 May 2023, Bergamo, Italy.

Oguz, E and Marsden, J (2023) Comparing the display of visually similar products in online grocery shopping platforms. In: 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. (Unpublished)

Marsden, J, Wang, M and Thomas, B (2023) From transaction to immersion: Brand Experience in Physical Retail. In: 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. (Unpublished)

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) Transformation packaging: mimicking the market leader. In: 15th Global Brand Conference 2022, 04-06 May 2022, Sheffield, UK. (Unpublished)

Marsden, J (2017) Misleading visual brand identity: Exploring consumer perceptions. In: 13th Global Brand Conference 2018, 02-04 May 2018, Newcastle Upon Tyne, UK. (Unpublished)

Proceedings Paper

Alghamdi, M and Marsden, J (2023) Exploring the importance of internal stakeholders in the place branding process. In: Book of Abstracts of the 7th Annual Conference of International Place Branding Association. 7th Annual Conference of the International Place Branding Association (IPBA), 18-20 Oct 2023, Helsingborg, Sweden. Lund University & International Place Branding Association , Helsingborg, Sweden , p. 33. ISBN 978-91-8039-869-5

Wang, M, Marsden, J and Thomas, B (2023) From transaction to immersion: Brand Experience in Physical Retail. In: Journal of Interactive Marketing. 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. SAGE . (In Press)

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) How consumers interpret visually similar packaging. In: DRS2022: Research Papers. DRS2022, 25 Jun - 03 Jul 2022, Bilbao, Spain. Design Research Society .

Nasseraldin, A, Westland, S orcid.org/0000-0003-3480-4755 and Marsden, J (2019) The role of colour in a successful logo. In: AIC 2019, Colour and Landscapes: Proceedings. AIC 2019, Colour and Landscapes, 14-17 Oct 2019, Buenos Aires, Argentina.. International Color Association . ISBN 978-0-6484724-1-4