Items where authors include "Marsden, J"

Article

Oguz, E and Marsden, J (2021) Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective. Athens Journal of Business & Economics. ISSN 2241-794X

Proceedings Paper

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) How consumers interpret visually similar packaging. In: DRS2022: Research Papers. DRS2022, 25 Jun - 03 Jul 2022, Bilbao, Spain. Design Research Society .

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) Transformation packaging: mimicking the market leader. In: 15th Global Brand Conference Proceedings: Branding in a Time of Radical Transformation. 15th Global Brand Conference 2022, 04-06 May 2022, Sheffield, UK. 15th Global Brand Conference . (In Press)

Nasseraldin, A, Westland, S orcid.org/0000-0003-3480-4755 and Marsden, J (2019) The role of colour in a successful logo. In: AIC 2019, Colour and Landscapes: Proceedings. AIC 2019, Colour and Landscapes, 14-17 Oct 2019, Buenos Aires, Argentina.. International Color Association . ISBN 978-0-6484724-1-4

Marsden, J (2017) Misleading visual brand identity: Exploring consumer perceptions. In: TBC. 13th Global Brand Conference 2018, 02-04 May 2018, Newcastle, UK. . (In Press)