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Article

Oguz, E and Marsden, J (2021) Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective. Athens Journal of Business & Economics. ISSN 2241-794X

Proceedings Paper

Marsden, J (2017) Misleading visual brand identity: Exploring consumer perceptions. In: TBC. 13th Global Brand Conference 2018, 02-04 May 2018, Newcastle, UK. . (In Press)

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