Items where authors include "Mantrala, MK"

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Article

Symitsi, E orcid.org/0000-0001-6371-4156, Markellos, RN and Mantrala, MK (2022) Keyword portfolio optimization in paid search advertising. European Journal of Operational Research, 303 (2). pp. 767-778. ISSN 0377-2217

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