Items where authors include "Mandler, T"

Article

Mandler, T, Sezen, B, Chen, J et al. (1 more author) (2021) Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda. Journal of Business Research, 125. pp. 416-435. ISSN 0148-2963

Diamantopoulos, A, Davvetas, V orcid.org/0000-0002-8905-7390, Bartsch, F et al. (3 more authors) (2019) On the Interplay between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27 (4). pp. 39-57. ISSN 1069-031X