Items where authors include "Maira, E"
Up a levelJump to: Article
Number of items: 1.
Article
Biraglia, A orcid.org/0000-0002-1323-2586, Fuchs, C, Maira, E et al. (1 more author) (2022) When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing. 002224292211378-002224292211378. ISSN 0022-2429