Items where authors include "Mahrous, AA"

Article

Elsharnouby, MH, Mohsen, J, Saeed, OT et al. (1 more author) (2021) Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement. Journal of Research in Interactive Marketing, 15 (4). pp. 571-591. ISSN 2040-7122