Items where authors include "Mah, S."
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Article
Mah, S. and Morgan, N.A. (2026) Rethinking Imitation in Marketing Strategy. Journal of Marketing. ISSN 0022-2429 (In Press)
Mah, S. and Morgan, N.A. (2026) Rethinking Imitation in Marketing Strategy. Journal of Marketing. ISSN 0022-2429 (In Press)