Items where authors include "Luca, Nadina R"
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Article
Luca, Nadina R, Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management. pp. 1145-1173.
Luca, Nadina R, Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management. pp. 1145-1173.