Items where authors include "Logkizidou, M."

Conference or Workshop Item

Wu, S., Logkizidou, M. and Sinha, P. orcid.org/0000-0003-4384-9429 (2024) The impacts of product-focused versus cause-focused green advertising on consumers’ warm emotion, perceived skepticism and brand attitude for luxury fashion brands. In: 2024 Global Fashion Management Conference at Milan, 11-14 Jul 2024, Milan, Italy.