Items where authors include "Koval, M."

Article

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (2025) Propensity score modeling for business marketing research. Industrial Marketing Management, 127. pp. 14-28. ISSN 0019-8501

Koval, M., Zaefarian, G. orcid.org/0000-0001-5824-8445 and Iurkov, V. (2024) How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context. Industrial Marketing Management, 117. pp. 79-91. ISSN 0019-8501