Items where authors include "Kerrigan, F."

Article

Preece, C., Kerrigan, F. and O'Reilly, D.T. orcid.org/0000-0001-9028-7743 (2019) License to assemble : theorizing brand longevity. Journal of Consumer Research, 46 (2). pp. 330-350. ISSN 0093-5301