Items where authors include "Katsikeas, K.S."

Article

Davvetas, V. orcid.org/0000-0002-8905-7390, Ulqinaku, A. and Katsikeas, K.S. (2024) Brand transgressions: How, when, and why home country bias backfires. Journal of the Academy of Marketing Science, 52. pp. 976-997. ISSN 0092-0703