Items where authors include "Katsikeas, CS"

Export as [feed] Atom [feed] RSS
Number of items: 28.


Saridakis, C, Katsikeas, CS, Angelidou, S et al. (2 more authors) (2023) Mining Twitter lists to extract brand-related associative information for celebrity endorsement. European Journal of Operational Research, 311 (1). pp. 316-332. ISSN 0377-2217

Vardarsuyu, M, Spyropoulou, S, Menguc, B et al. (1 more author) (2023) Managers’ Process Thinking Skills, Dynamic Capabilities and Performance in Export Ventures. International Marketing Review. ISSN 0265-1335

Katsikeas, CS and Madan, S (2023) Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural and Marketing Strategy Research. Journal of Consumer Psychology, 33 (1). pp. 245-247. ISSN 1057-7408

Madan, S, Savani, K and Katsikeas, CS (2022) Privacy please: Power distance and people’s responses to data breaches across countries. Journal of International Business Studies. ISSN 0047-2506

Musarra, G, Robson, MJ and Katsikeas, CS (2022) Machiavellianism in Alliance Partnerships. Journal of Marketing, 87 (2). pp. 168-189. ISSN 0022-2429

Fischer, PM, Zeugner-Roth, KP, Katsikeas, CS et al. (1 more author) (2022) Pride and prejudice: Unraveling and mitigating domestic country bias. Journal of International Business Studies, 53 (3). pp. 405-433. ISSN 0047-2506

Bartsch, F, Zeugner-Roth, KP and Katsikeas, CS (2022) Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50 (2). pp. 296-323. ISSN 0092-0703

Trigeorgis, L, Baldi, F and Katsikeas, CS (2021) Valuation of Brand Equity and Retailer Growth Strategies Using Real Options. Journal of Retailing, 97 (4). pp. 523-544. ISSN 0022-4359

Samiee, S, Katsikeas, CS and Hult, GTM (2021) The overarching role of international marketing: Relevance and centrality in research and practice. Journal of International Business Studies. ISSN 0047-2506

Vrontis, D, Christofi, M and Katsikeas, CS (2020) An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review, 37 (5). pp. 977-1012. ISSN 0265-1335

Antonetti, P, Crisafulli, B and Katsikeas, CS (2020) Does it really hurt? Making sense of varieties of anger. Psychology and Marketing, 37 (11). pp. 1465-1483. ISSN 0742-6046

Heinberg, M, Katsikeas, CS, Ozkaya, HE et al. (1 more author) (2020) How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science, 48 (5). pp. 869-890. ISSN 0092-0703

Foroudi, P, Cuomo, MT, Foroudi, MM et al. (2 more authors) (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113. pp. 317-325. ISSN 0148-2963

Auh, S, Menguc, B, Katsikeas, CS et al. (1 more author) (2019) When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research, 56 (6). pp. 1012-1033. ISSN 0022-2437

Pfajfar, G, Shoham, A, Makovec Brenčič, M et al. (3 more authors) (2019) Power Source Drivers and Performance Outcomes of Functional and Dysfunctional Conflict in Exporter-Importer Relationships. Industrial Marketing Management, 78. pp. 213-226. ISSN 0019-8501

Paparoidamis, NG, Katsikeas, CS and Chumpitaz, R (2019) The role of supplier performance in building customer trust and loyalty: A cross-country examination. Industrial Marketing Management, 78. pp. 183-197. ISSN 1873-2062

Robson, MJ, Katsikeas, CS, Schlegelmilch, BB et al. (1 more author) (2019) Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business, 54 (2). pp. 137-153. ISSN 1090-9516

Kafouros, M, Wang, C, Mavroudi, E et al. (2 more authors) (2018) Geographic dispersion and co-location in global R&D portfolios: Consequences for firm performance. Research Policy, 47 (7). pp. 1243-1255. ISSN 0048-7333

Katsikeas, CS, Auh, S, Spyropoulou, S et al. (1 more author) (2018) Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective. Journal of Marketing, 82 (3). pp. 45-69. ISSN 0022-2429

Spyropoulou, S, Katsikeas, CS, Skarmeas, D et al. (1 more author) (2018) Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment. Journal of the Academy of Marketing Science, 46 (1). pp. 109-129. ISSN 0092-0703

Menguc, B, Auh, S, Yeniaras, V et al. (1 more author) (2017) The role of climate: implications for service employee engagement and customer service performance. Journal of the Academy of Marketing Science, 45 (3). pp. 428-451. ISSN 0092-0703

Katsikeas, CS, Leonidou, CN and Zeriti, A (2016) Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44 (6). pp. 660-684. ISSN 0092-0703

Eteokleous, P, Leonidou, LC and Katsikeas, CS (2016) Corporate Social Responsibility in International Marketing: Review, assessment, and future research. International Marketing Review, 33 (4). pp. 580-624. ISSN 0265-1335

Musarra, G, Robson, MJ and Katsikeas, CS (2016) The Influence of Desire for Control on Monitoring Decisions and Performance Outcomes in Strategic Alliances. Industrial Marketing Management, 55. pp. 10-21. ISSN 0019-8501

Katsikeas, CS, Morgan, NA, Leonidou, LC et al. (1 more author) (2016) Assessing Performance Outcomes in Marketing. Journal of Marketing, 80 (2). pp. 1-20. ISSN 0022-2429

Menguc, B, Auh, S, Katsikeas, CS et al. (1 more author) (2016) When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance? Journal of Marketing, 80 (1). pp. 65-83. ISSN 0022-2429

Leonidou, CN, Katsikeas, CS and Morgan, NA (2013) 'Greening' the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41 (2). 151 - 170. ISSN 0092-0703

Book Section

Leonidou, LC, Katsikeas, CS, Samiee, S et al. (1 more author) (2019) Socially responsible international business: review, synthesis, and directions. In: Leonidou, LC, Katsikeas, CS, Samiee, S and Leonidou, CN, (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. New Horizons in International Business . Edward Elgar Publishing , pp. 6-28. ISBN 978-1-78811-411-0

This list was generated on Sat Apr 20 23:37:56 2024 BST.