Items where authors include "Katsikeas, C.S."

Article

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2024) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science. ISSN 0092-0703

Rahman, R.U., Heinberg, M., Banerjee, S. et al. (1 more author) (2024) A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing. ISSN 1069-031X