Items where authors include "Kang, S.-E."
![[up]](/style/images/multi_up.png)
Up a levelJump to: Article
Number of items: 1.
Article
Kang, S.-E., Kim, M.J., Kim, J.S. et al. (1 more author) (2024) Can I trust GenAI to plan my next trip? A multi-method approach to optimizing media mix. Journal of Travel Research. ISSN 0047-2875