Items where authors include "Kang, S.-E."

Article

Kang, S.-E., Kim, M.J., Kim, J.S. et al. (1 more author) (2026) Can I trust GenAI to plan my next trip? A multi-method approach to optimizing media mix. Journal of Travel Research, 65 (2). pp. 335-353. ISSN 0047-2875