Items where authors include "Iveson, A"

Article

Iveson, A, Hultman, M, Davvetas, V orcid.org/0000-0002-8905-7390 et al. (1 more author) (2023) Less speed more haste: the effect of crisis response speed and information strategy on the consumer-brand relationship. Psychology and Marketing, 40 (2). pp. 391-407. ISSN 0742-6046

Iveson, A, Hultman, K and Davvetas, V orcid.org/0000-0002-8905-7390 (2022) The Product Life Cycle Revisited: An Integrative Review and Research Agenda. European Journal of Marketing, 56 (2). pp. 467-499. ISSN 0309-0566

Hultman, M orcid.org/0000-0003-1771-8898, Iveson, A and Oghazi, P (2021) The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers. Journal of Business Research, 131. pp. 268-277. ISSN 0148-2963