Items where authors include "Igarashi, R."

Article

Igarashi, R., Bhoumik, K. and Thompson, J. (2024) Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology and Marketing, 41 (9). pp. 2121-2135. ISSN 0742-6046

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. ISSN 1094-9968