Items where authors include "Igarashi, R."

Article

Adeniji, J., Igarashi, R., Vardarsuyu, M. et al. (1 more author) (2026) The technostress paradox: Understanding when CRM systems and their AI functions hurt or help sales performance. Journal of Business Research, 214. 116298. ISSN 0148-2963

Bhoumik, K., Fang, L. and Igarashi, R. (2026) Robots with hearts: How in-store AI’s task types impact brand attitude and ethicality. Journal of Business Research, 206. 115923. ISSN 0148-2963

Bhoumik, K., Igarashi, R., Vardarsuyu, M. et al. (1 more author) (2026) From sales exaptation to digital transformation: Value creation from remote selling. Technological Forecasting and Social Change, 223. 124459. ISSN 0040-1625

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing, 59 (4). pp. 415-431. ISSN 1094-9968

Igarashi, R., Bhoumik, K. and Thompson, J. (2024) Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology and Marketing, 41 (9). pp. 2121-2135. ISSN 0742-6046