Items where authors include "Igarashi, R."

Article

Bhoumik, K., Igarashi, R., Vardarsuyu, M. et al. (1 more author) (2026) From sales exaptation to digital transformation: Value creation from remote selling. Technological Forecasting and Social Change, 223. 124459. ISSN 0040-1625

Igarashi, R., Bhoumik, K. and Thompson, J. (2024) Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology and Marketing, 41 (9). pp. 2121-2135. ISSN 0742-6046

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. ISSN 1094-9968