Items where authors include "Hyun, H."

Book Section

Hyun, H. and Marsden, J. (2024) The Importance of User Experience in Brand Experience. In: Sorrentino, A., Alghamdi, O.A., Shukla, P. and Alghamdi, A., (eds.) Brand Awareness - Recent Advances and Perspectives. Business, Management and Economics . IntechOpen . ISBN 978-0-85014-139-9