Items where authors include "Hultman, K"
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Article
Iveson, A, Hultman, K and Davvetas, V orcid.org/0000-0002-8905-7390 (2022) The Product Life Cycle Revisited: An Integrative Review and Research Agenda. European Journal of Marketing, 56 (2). pp. 467-499. ISSN 0309-0566