Items where authors include "Hossain, T.M.T."

Article

Akter, S. orcid.org/0000-0002-2050-9985, Mohiuddin Babu, M. orcid.org/0000-0001-6952-0723, Hossain, T.M.T. orcid.org/0000-0002-7990-0698 et al. (3 more authors) (2024) Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review, 41 (1). pp. 42-73. ISSN 0265-1335