Items where authors include "Heinberg, M"

Article

Liu, Y orcid.org/0000-0001-6641-4845, Heinberg, M orcid.org/0000-0003-2850-1862, Huang, X orcid.org/0000-0002-8628-4598 et al. (1 more author) (2023) Building a Competitive Advantage based on Transparency: When and Why Does Transparency Matter for Corporate Social Responsibility? Business Horizons, 66 (4). pp. 517-527. ISSN 0007-6813

Heinberg, M orcid.org/0000-0003-2850-1862, Liu, Y orcid.org/0000-0001-6641-4845, Huang, X orcid.org/0000-0002-8628-4598 et al. (1 more author) (2021) A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness? Journal of International Marketing, 29 (2). pp. 45-61. ISSN 1069-031X

Heinberg, M orcid.org/0000-0003-2850-1862, Katsikeas, CS orcid.org/0000-0002-8748-6829, Ozkaya, HE et al. (1 more author) (2020) How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science, 48 (5). pp. 869-890. ISSN 0092-0703

Guo, X, Heinberg, M orcid.org/0000-0003-2850-1862 and Zou, S (2019) Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect. Journal of International Marketing, 27 (3). pp. 79-97. ISSN 1069-031X

Heinberg, M orcid.org/0000-0003-2850-1862, Ozkaya, HE and Taube, M (2018) Do corporate image and reputation drive brand equity in India and China? - Similarities and differences. Journal of Business Research, 86. pp. 259-268. ISSN 0148-2963

Heinberg, M orcid.org/0000-0003-2850-1862, Ozkaya, HE and Taube, M (2017) The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting. Journal of International Business Studies, 48 (8). pp. 1009-1022. ISSN 0047-2506