Items where authors include "Heinberg, M."

Article

Wang, W., Heinberg, M. orcid.org/0000-0003-2850-1862 and Eisend, M. (2025) Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis. Psychology and Marketing. ISSN 0742-6046 (In Press)

Rahman, R.U., Heinberg, M., Banerjee, S. et al. (1 more author) (2024) A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing. ISSN 1069-031X