Items where authors include "Heinberg, M."

Article

Wang, W., Heinberg, M. orcid.org/0000-0003-2850-1862 and Eisend, M. (2025) Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis. Psychology and Marketing, 42 (8). pp. 2012-2038. ISSN 0742-6046

Singh, A. orcid.org/0000-0003-4865-0320, Huang, X., Heinberg, M. et al. (1 more author) (2025) Understanding the Link between Philanthropy and Performance: the Role of International Strategies. International Marketing Review. ISSN 0265-1335

Rahman, R.U., Heinberg, M., Banerjee, S. et al. (1 more author) (2024) A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing. ISSN 1069-031X