Items where authors include "Guenther, P."

Article

Guenther, P., Guenther, M., Ringle, C.M. et al. (2 more authors) (2025) PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward. Industrial Marketing Management, 128. pp. 1-9. ISSN 0019-8501

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (2025) Propensity score modeling for business marketing research. Industrial Marketing Management, 127. pp. 14-28. ISSN 0019-8501