Items where authors include "Grassi, A"

Article

Grassi, A orcid.org/0000-0002-7656-0480 (2022) “We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience. Sustainability, 14 (23). 16310. ISSN 2071-1050

Roberts, J and Grassi, A orcid.org/0000-0002-7656-0480 (2021) A review of studies on virtual layout and atmospherics - potential applications to the fashion industry. The International Review of Retail, Distribution and Consumer Research, 31 (4). pp. 432-456. ISSN 0959-3969

Grassi, A orcid.org/0000-0002-7656-0480 and Vallati, M (2021) An Exploratory Study on the Use of Artificial Intelligence to Initiate Legal Understanding for Business Development. Journal of Applied Logics, 8 (4). pp. 1065-1082. ISSN 2631-9810

Grassi, A orcid.org/0000-0002-7656-0480 (2020) Art to enhance consumer engagement in the luxury fashion domain. Journal of Fashion Marketing and Management, 24 (3). pp. 327-341. ISSN 1361-2026

Cerutti, F, Grassi, A orcid.org/0000-0002-7656-0480 and Vallati, M (2018) Unveiling the oracle: Artificial intelligence for the 21st century. Intelligent Decision Technologies, 12 (3). pp. 371-379. ISSN 1872-4981

Grassi, A orcid.org/0000-0002-7656-0480 and Wigley, S (2018) Gucci Inclusivity is the New Exclusivity. International Journal of Costume and Fashion, 18 (1). pp. 1-11. ISSN 2233-9051

Grassi, A orcid.org/0000-0002-7656-0480, Cassidy, T and Wigley, S (2018) Luxury Fashion Brands Ownership Of Private Art Foundations: A New Way Of Conceiving Marketing. Journal of Marketing Trends, 4 (2). pp. 15-24. ISSN 1961-7798

Proceedings Paper

Rathbone, E and Grassi, A orcid.org/0000-0002-7656-0480 (2023) “Can you believe that?” – On fashion brands green communications and Gen Z’s perception of brand credibility. In: Global Marketing Conference Proceedings. 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. Global Alliance of Marketing & Management Associations , pp. 1026-1027.

Grassi, A orcid.org/0000-0002-7656-0480 (2023) “Did you know that…” – Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store. In: Global Marketing Conference Proceedings. 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. Global Alliance of Marketing & Management Associations , pp. 808-809.

Grassi, A orcid.org/0000-0002-7656-0480 and Arrigo, E (2021) Customer education in the fashion retail store setting: rethinking the retail function. In: TBC. Academy of Marketing Conference 2021, 05 Jul - 07 May 2021, Online. . (In Press)

Grassi, A orcid.org/0000-0002-7656-0480 (2020) Being Transformed by Luxury Fashion Brands’ Art Foundations. In: Global Marketing Conference Proceedings. Global Marketing Conference at Seoul, 05-08 Nov 2020, Online. Global Alliance of Marketing & Management Associations .

Grassi, A orcid.org/0000-0002-7656-0480 (2019) Consumer Engagement Through Contemporary Art - Fondazione Prada. In: Global Fashion Management Conference Proceedings. Global Fashion Management Conference, 11-14 Jul 2019, Paris, France. Global Alliance of Marketing and Management Associations , pp. 228-233.

Grassi, A orcid.org/0000-0002-7656-0480 and Vallati, M (2019) AI to Facilitate Legal Analysis in the PESTLE Context. In: Bane, MK and Holmes, V, (eds.) Proceedings of the 2019 Emerging Technology Conference. Emerging Tech (EMiT), 09-11 Apr 2019, Huddersfield, UK. University of Huddersfield . ISBN 9780993342646