Items where authors include "Giannetti, V."

Article

Chen, J. orcid.org/0000-0003-1162-1438, Giannetti, V. and Zhao, Y. (2025) The Co-Production Trap: Sino-Foreign Co-Productions Weaken Foreign Movies’ Appeal in China. International Marketing Review. ISSN 0265-1335 (In Press)

Giannetti, V. orcid.org/0000-0001-5703-789X, Chen, J. and Wei, X. (2024) Actors’ Facial Similarity and its Impact on U.S. Movies’ Box-Office Performance in East and South-East Asia. International Marketing Review, 41 (2). pp. 469-489. ISSN 0265-1335

Pugliese, S., Giannetti, V. orcid.org/0000-0001-5703-789X and Banerjee, S. (2023) How to conduct efficient and objective literature reviews using natural language processing: A step-by-step guide for marketing researchers. Psychology and Marketing, 41 (2). pp. 427-441. ISSN 0742-6046