Items where authors include "Gerrath, M.H.E.E."

Article

Gerrath, M.H.E.E. orcid.org/0000-0001-7422-2181, Bhoumik, K., Biraglia, A. et al. (2 more authors) (2025) How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late? Journal of Advertising Research. ISSN 0021-8499

Gerrath, M.H.E.E. orcid.org/0000-0001-7422-2181, Olya, H., Shah, Z. et al. (1 more author) (2024) Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. Journal of Business Research, 175. 114520. ISSN 0148-2963

Gerrath, M.H.E.E., Olya, H. orcid.org/0000-0002-0360-0744, Shah, Z. et al. (1 more author) (2024) Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts. Journal of Business Research, 175. 114520. ISSN 0148-2963