Items where authors include "Gerrath, M."

Proceedings Paper

Mohsen, J., Biraglia, A., Gerrath, M. et al. (1 more author) (2025) DON’T CANCEL ME: Investigating How Perceived Luxury Safeguards Brands from Cancellation Movements. In: Alkire, L. and Ordabayeva, N., (eds.) Proceedings of the 2025 AMA Winter Academic Conference. 2025 American Marketing Association Winter Academic Conference, 10-16 Feb 2025, Virtual/Phoenix, AZ, USA. American Marketing Association , pp. 437-448.