Items where authors include "Eisend, M."

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Article

Wang, W., Heinberg, M. orcid.org/0000-0003-2850-1862 and Eisend, M. (2025) Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis. Psychology and Marketing, 42 (8). pp. 2012-2038. ISSN 0742-6046

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