Items where authors include "De Pelsmacker, P."
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Article
Verhellen, Y. orcid.org/0000-0001-8848-9178, Oates, C.J., De Pelsmacker, P. et al. (1 more author) (2014) Children's responses to traditional versus hybrid advertising formats. Journal of Consumer Policy, 37 (2). 235 - 255 . ISSN 0168-7034