Items where authors include "De Barnier, Virginie"

Article

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Valette-Florence, Pierre and De Barnier, Virginie (2019) Brand heritage as a temporal perception:conceptualisation, measure and consequences. Journal of Marketing Management. pp. 1624-1643. ISSN 0267-257X

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2018) Brands using historical references:a consumers’ perspective. Journal of Brand Management. pp. 171-184. ISSN 1350-231X

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2017) Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing. ISSN 2051-5707