Items where authors include "Dao, H."
![[up]](/style/images/multi_up.png)
Up a levelJump to: Article
Number of items: 1.
Article
Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing, 59 (4). pp. 415-431. ISSN 1094-9968