Items where authors include "Christodoulides, G"

Article

Gerrath, MHEE orcid.org/0000-0001-7422-2181, Brakus, J orcid.org/0000-0002-8367-1904, Siamagka, NT et al. (1 more author) (2023) Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research, 156. 113533. ISSN 0148-2963

Michaelidou, N, Christodoulides, G and Presi, C orcid.org/0000-0001-9315-4276 (2022) Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram. European Journal of Marketing, 56 (4). pp. 949-967. ISSN 0309-0566

Christodoulides, G, Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Siamagka, NT (2021) Don't be rude! The effect of content moderation on consumer-brand forgiveness. Psychology and Marketing, 38 (10). pp. 1686-1699. ISSN 0742-6046

Chari, S, Christodoulides, G, Presi, C et al. (2 more authors) (2016) Consumer Trust in User-Generated Brand Recommendations on Facebook. Psychology and Marketing, 33 (12). pp. 1071-1081. ISSN 0742-6046