Items where authors include "Cheng, R."

Export as [feed] Atom [feed] RSS
Number of items: 4.

Article

Alevizou, P. orcid.org/0000-0003-2340-6444, Henninger, C.E., Stokoe, J. et al. (1 more author) (2021) The hoarder, the oniomaniac and the fashionista in me: A life histories perspective on self‐concept and consumption practices. Journal of Consumer Behaviour, 20 (4). pp. 913-922. ISSN 1472-0817

Cheng, R., Lourenço, F. and Resnick, S. (2016) Educating graduates for marketing in SMEs: An update for the traditional marketing curriculum. Journal of Small Business and Enterprise Development, 23 (2). pp. 495-513. ISSN 1462-6004

Resnick, S.M., Cheng, R., Simpson, M. orcid.org/0000-0002-2555-6019 et al. (1 more author) (2016) Marketing in SMEs: a “4Ps” self-branding model. International Journal of Entrepreneurial Behaviour and Research, 22 (1). pp. 155-174. ISSN 1355-2554

Proceedings Paper

Alevizou, P. orcid.org/0000-0003-2340-6444, Stokoe, J. and Cheng, R. (2019) The hoarder, the oniomaniac and the fashionista in me: a life histories approach to explore fashion consumption. In: Global Fashion Management Conference. 2019 Global Fashion Management Conference, 11-14 Jul 2019, Paris, France. Global Alliance of Marketing and Management Associations , pp. 478-482.

This list was generated on Sat Mar 23 11:04:54 2024 GMT.