Items where authors include "Carter, PS"
Up a levelJump to: Article
Number of items: 1.
Article
Boso, N, Carter, PS and Annan, J (2016) When is brand orientation a useful strategic posture? Journal of Brand Management, 23 (4). pp. 363-382. ISSN 1350-231X
Boso, N, Carter, PS and Annan, J (2016) When is brand orientation a useful strategic posture? Journal of Brand Management, 23 (4). pp. 363-382. ISSN 1350-231X