Items where authors include "Broderick, A.J."

Article

Kipnis, E. orcid.org/0000-0002-7976-0787, Demangeot, C., Pullig, C. et al. (1 more author) (2019) Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets. Journal of Business Research, 98. pp. 126-141. ISSN 0148-2963