Items where authors include "Breazale, M."

Proceedings Paper

Pullig, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Breazale, M. (2017) Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding. In: Rossi, P., (ed.) Marketing at the Confluence between Entertainment and Analytic. 2016 Academy of Marketing Science (AMS) World Marketing Congress, 19-23 Jul 2016, Paris, France. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 735-744. ISBN 978-3-319-47330-7