Items where authors include "Bhoumik, K."

Article

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. ISSN 1094-9968

Liu, Y., Bhoumik, K., Ulqinaku, A. orcid.org/0000-0003-3456-6451 et al. (1 more author) (2023) Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising. Journal of Advertising, 52 (5). pp. 756-773. ISSN 0091-3367

Arnett, D.B., Dass, M. and Bhoumik, K. (2021) Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective. Journal of Global Scholars of Marketing Science, 31 (2). pp. 189-199. ISSN 2163-9159