Items where authors include "Bhoumik, K."

Article

Bhoumik, K., Igarashi, R., Vardarsuyu, M. et al. (1 more author) (2026) From sales exaptation to digital transformation: Value creation from remote selling. Technological Forecasting and Social Change, 223. 124459. ISSN 0040-1625

Bhoumik, K., Fang, L. and Igarashi, R. (2025) Robots with Hearts: How In-store AI’s Task Types Impact Brand Attitude and Ethicality. Journal of Business Research. ISSN 0148-2963 (In Press)

Gerrath, M.H.E.E. orcid.org/0000-0001-7422-2181, Bhoumik, K., Biraglia, A. et al. (2 more authors) (2025) How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late? Journal of Advertising Research. ISSN 0021-8499

Igarashi, R., Bhoumik, K. and Thompson, J. (2024) Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology and Marketing, 41 (9). pp. 2121-2135. ISSN 0742-6046

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. ISSN 1094-9968

Liu, Y., Bhoumik, K., Ulqinaku, A. orcid.org/0000-0003-3456-6451 et al. (1 more author) (2023) Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising. Journal of Advertising, 52 (5). pp. 756-773. ISSN 0091-3367

Arnett, D.B., Dass, M. and Bhoumik, K. (2021) Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective. Journal of Global Scholars of Marketing Science, 31 (2). pp. 189-199. ISSN 2163-9159