Items where authors include "Bartsch, F"

Article

Bartsch, F, Zeugner-Roth, KP and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2022) Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50 (2). pp. 296-323. ISSN 0092-0703

Diamantopoulos, A, Davvetas, V orcid.org/0000-0002-8905-7390, Bartsch, F et al. (3 more authors) (2019) On the Interplay between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27 (4). pp. 39-57. ISSN 1069-031X