Items where authors include "Ashiq, R."

Article

Ashiq, R. orcid.org/0000-0002-1262-9848 (2025) The Potential of Social Commerce for Small Fashion Businesses in Pakistan: A Case Study Approach. Bulletin of Multidisciplinary Studies, 2 (3). pp. 327-339. ISSN 3007-0600

Ashiq, R. orcid.org/0000-0002-1262-9848 and Carnie, B. (2025) Maintaining Brand Authenticity Through Rebranding: A Case Study of Ponda.bio. Fashion Practice. ISSN 1756-9370

Ashiq, R. orcid.org/0000-0002-1262-9848 (2024) Weaving a Sustainable Future for Fashion: The Role of Social Enterprises in East London. Sustainability, 16 (16). 7152. ISSN 2071-1050

Conference or Workshop Item

Nie, J., Ashiq, R. and Hur, E. TikTok Marketing research: A Systematic Review of Trends, Theories and a Proposed Future Agenda. In: British Academy of Management Conference, 2025, 03-05 Sep 2025, University of Kent, UK. (Unpublished)

Proceedings Paper

Ashiq, R. orcid.org/0000-0002-1262-9848 (2024) Weaving A Sustainable Future For Fashion: The Role Of Social Enterprises In East London. In: http://gfmcproceedings.net/html/sub3_01.html. 2024 Global Fashion Management Conference at Milan, 11-14 Jul 2024, Milan, Italy. Global Alliance of Marketing and Management Association .

Carnie, B., Ashiq, R., Pocinkiva, L. et al. (1 more author) (2023) Authentic Fashion Brand CSR through Effective Social Media Marketing and Branding Communications: A Case Study Approach. In: International Textile and Fashion Congress 2023. International Textile and Fashion Congress 2023, 16-17 Mar 2023, Istanbul. İTÜ Yayınevi , pp. 67-72. ISBN 978-975-561-560-8