Boso, N, Story, VM, Cadogan, JW et al. (3 more authors) (2016) Enhancing sales benefits of radical product innovation capability in internationalizing small and medium-sized firms: A multi-country empirical examination. Journal of Business Research, 69 (11). pp. 5040-5045. ISSN 0148-2963
Abstract
This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2016, Elsevier. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Radical product innovation capability; Strategic orientation; Sales performance; Developed economy; Developing economy |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 22 Jul 2016 10:19 |
Last Modified: | 05 Oct 2017 19:24 |
Published Version: | http://dx.doi.org/10.1016/j.jbusres.2016.04.077 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2016.04.077 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:99633 |