Reynolds, MM (2015) Black Friday: Has the Day of Discounts Reached its Peak? Leeds University Business School.
Abstract
In light of Asda’s announcement to shun Black Friday, Dr Mike Reynolds takes a closer look at why firms and consumers participate in the ‘day of discounts’ and calls into question the sustainability of the phenomenon.
Metadata
| Item Type: | Other |
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| Authors/Creators: |
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| Dates: |
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| Institution: | The University of Leeds |
| Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Economics Division (LUBS) (Leeds) |
| Depositing User: | Symplectic Publications |
| Date Deposited: | 10 Oct 2017 14:47 |
| Last Modified: | 10 Oct 2017 14:47 |
| Published Version: | https://business.leeds.ac.uk/research-and-innovati... |
| Status: | Published |
| Publisher: | Leeds University Business School |
| Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:99455 |
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