Moss, G., Kennedy, H., Moshonas, S. et al. (1 more author) (2015) Knowing your publics: The use of social media analytics in local government. Information Polity, 20 (4). pp. 287-298. ISSN 1570-1255
Abstract
© 2015 - IOS Press and the authors. All rights reserved. The analysis of social media data promises significant new ways of knowing publics, but an understanding of the value of social media analytics for different organizations in practice is only just emerging. Drawing on research conducted with two city councils in the UK, this article examines the current and potential use of social media analytics in local government. We outline a range of purposes that social media analytics might serve - from communication and public relations to public consultation and engagement - and consider the factors that shape or are likely to shape how analytics tools are adopted. We conclude by pointing to a democratic dilemma facing local government: at a time of austerity measures and financial constraints, reaching out to the public and fostering public engagement becomes more important just as councils have fewer resources to invest in it.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2015 IOS Press . This is an author produced version of a paper subsequently published in Information Polity. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Social media; digital data; analytics; public engagement; local government |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Sociological Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 18 Feb 2016 15:34 |
Last Modified: | 27 Jul 2020 10:03 |
Published Version: | https://dx.doi.org/10.3233/IP-150376 |
Status: | Published |
Publisher: | IOS Press |
Identification Number: | 10.3233/IP-150376 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:95187 |