Wells, V.K., Ponting, C.A. and Peattoe, K. (2011) Behaviour and climate change: Consumer perceptions of responsibility. Journal of Marketing Management, 27 (7-8). pp. 808-833. ISSN 0267-257X
Abstract
This paper explores the under-researched notion of consumer responsibility, a potentially significant influence on consumer behaviour that marketers and policymakers may be able to harness as they attempt to respond to environmental challenges such as climate change. The paper uses data derived from a commercially motivated survey (n = 1513) to explore domestic consumption behaviours most closely associated with the issue of disruptive climate change. A measure of 'General Environmental Responsiveness' (GER) is used to test: (1) the effects of consumers both taking responsibility for their actions and placing responsibility on others for the consequences of their consumption behaviour; and (2) whether sociodemographic variables can aid the targeting of consumers by the level and type of responsibility and pro-environmental behavioural intentions expressed. The study's findings demonstrate clear, if not strong, relationships between consumer conceptions of responsibilities for causing and tackling climate change and environment-related consumer behaviour. The study's implications both challenge accepted wisdom about environment-related consumer behaviour and suggest avenues for future research.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2011 Westburn Publishers Ltd.. This is an author produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | consumer responsibility; environmental responsiveness; climate change; sociodemographic variables |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 28 Jan 2016 16:28 |
Last Modified: | 28 Mar 2018 06:37 |
Published Version: | https://dx.doi.org/10.1080/0267257X.2010.500136 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/0267257X.2010.500136 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:94152 |