Gregory-Smith, D., Wells, V.K., Manika, D. et al. (1 more author) (2015) An environmental social marketing intervention among employees: assessing attitude and behaviour change. Journal of Marketing Management, 31 (3-4). pp. 336-377. ISSN 1472-1376
Abstract
The paper examines the impact of individual and organisational factors on two simultaneous environmental social marketing interventions (SmartPrint and heating/cooling) and types of behaviours (recycling, printing and heating/cooling), among employees of a British City Council. Using a quantitative methodology, in the form of a situated experiment, self-reported attitudes, perceptions of organisational support, self-reported behaviours and actual behaviours were measured before and after the interventions. The interventions generated significant changes in employees’ overall environmental behaviour, heating/cooling behaviour and in some perceptions of organisational support (support and incentives/rewards). Findings are used to detail recommendations for future campaigns aiming to improve organisations’ environmental performance and to drive enduring employee behavioural change.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2014 Westburn Publishers Ltd. This is an author produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | social marketing; intervention; environmental attitudes; employee environmental behaviour; perceptions of organisational support |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Jan 2016 16:01 |
Last Modified: | 21 Apr 2016 13:58 |
Published Version: | http://dx.doi.org/10.1080/0267257X.2014.971045 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/0267257X.2014.971045 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:93989 |