Carrasco, JA and Lucas, K (2015) Measuring attitudes: quantitative and qualitative methods. In: Transport Research Procedia. 10th International Conference on Transport Survey Methods, 16-21 Nov 2014, Leura, Australia. Elsevier , pp. 165-171.
Abstract
In this paper, we present the discussion and main findings from the ISCTSC Workshop B3, which focused on measuring the role of attitudes and perceptions in people’s travel choices. The paper considers various issues concerning the design and use of quantitative and qualitative approaches in the measurement of attitudes and perceptions within travel surveys. It first identifies the importance of measuring the underlying psychological motivations for people’s travel choices and behaviors and provides some examples of how travel surveys have applied these concepts to date. It then considers the complimentary role of qualitative methods for improving quantitative survey and model design, as well as for providing deeper understandings and interpretations of travel behaviors. Finally, it makes some recommendations for the advancement of research practice in these two respects and also briefly discusses the opportunity for mix method approaches.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2015, The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
Keywords: | Travel behaviours; attitudes; perceptions; quantitative methods; qualitative methods |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) |
Funding Information: | Funder Grant number ESRC RES-070-27-0071 |
Depositing User: | Symplectic Publications |
Date Deposited: | 14 Jan 2016 10:54 |
Last Modified: | 12 Feb 2019 13:06 |
Published Version: | http://dx.doi.org/10.1016/j.trpro.2015.12.014 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.trpro.2015.12.014 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:93337 |