Blades, M., Oates, C.J. orcid.org/0000-0001-8848-9178 and Li, S. (2013) Children's recognition of advertisements on television and on web pages. Appetite, 62. pp. 190-193. ISSN 0195-6663
Abstract
In this paper we consider the issue of advertising to children. Advertising to children raises a number of concerns, in particular the effects of food advertising on children’s eating habits. We point out that virtually all the research into children’s understanding of advertising has focused on traditional television advertisements, but much marketing aimed at children is now via the Internet and little is known about children’s awareness of advertising on the Web. One important component of understanding advertisements is the ability to distinguish advertisements from other messages, and we suggest that young children’s ability to recognise advertisements on a Web page is far behind their ability to recognise advertisements on television.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2012 Elsevier Ltd. This is an author produced version of a paper subsequently published in Appetite. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/) |
Keywords: | Children; Advertising; Web pages; Internet; Television; Persuasive intent |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield) The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 22 Jan 2016 15:50 |
Last Modified: | 15 Mar 2019 16:32 |
Published Version: | http://dx.doi.org/10.1016/j.appet.2012.04.002 |
Status: | Published |
Publisher: | Elsevier |
Refereed: | Yes |
Identification Number: | 10.1016/j.appet.2012.04.002 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:92938 |