Munoz, P orcid.org/0000-0002-8843-5943 and Dimov, D (2013) Rethinking the Recognition of Opportunities for Sustainable Development: the Role of Moral Intensity. In: Frontiers of Entrepreneurship Research. Babson College Entrepreneurship Research Conference, 06-09 Jun 2012, Forth Worth, TX, USA. Center for Entrepreneurial Studies Babson College
Abstract
Sustainability entrepreneurs are seen as key actors in facing contemporary structural problems and supporting the creation of a more sustainable society. How these entrepreneurs recognize, develop and exploit venture opportunities represents an important research question. While researchers have addressed this issue by applying models of opportunity recognition derived from studying “traditional” entrepreneurs, there remains a gap in terms of the role of non-economic considerations. This paper addresses this gap by highlighting the role of moral intensity (MI) in the recognition and pursuit of sustainability-oriented entrepreneurial opportunities. We argue that current conceptions overlook the nature and magnitude of the sustainability issue in question. In the absence of high levels of MI, entrepreneurs may not activate their knowledge relevant to the issue at hand and, furthermore, may not find it compelling to address the issue in the name of sustainability.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Earth and Environment (Leeds) > Sustainability Research Institute (SRI) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 10 Aug 2016 11:09 |
Last Modified: | 03 Nov 2016 05:10 |
Published Version: | http://digitalknowledge.babson.edu/fer/vol32/iss6/... |
Status: | Published |
Publisher: | Center for Entrepreneurial Studies Babson College |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:89626 |