The Distinctive Importance of Sustainable Entrepreneurship

In facing the challenges of reducing detrimental environmental and societal impacts created by current unsustainable business practices, sustainable entrepreneurship has gained special attention because it might bring about necessary transformations to current products, processes and behavioral patterns. De- spite its relevance and conceptual appeal, the conditions, processes, features and outcomes that distinct this form of entrepreneurship are yet to be defined. This current opinion aims to provide conceptual basis for stimulating scholarly thought and improving the understanding of sustainable entrepreneurship as an important field within entrepreneurship research.