Munoz, PA orcid.org/0000-0002-8843-5943 and Dimov, D (2017) Moral Intensity as Catalyst for Opportunities for Sustainable Development. In: Guerber, AJ, Markman, GD and Su, SCY, (eds.) Sustainability, Society, Business Ethics and Entrepreneurship. The World Scientific Reference on Entrepreneurship, 3 . World Scientific Publishing , New Jersey , pp. 225-247. ISBN 9789814733410
Abstract
How entrepreneurs develop opportunities for sustainable development represents an important question. Current conceptions based on prior knowledge tend to overlook the nature and magnitude of the sustainability problem that the entrepreneur is trying to solve. Using an experimental design, we demonstrate that the moral intensity (MI) of the sustainability issue in question plays an instrumental role in guiding perceptions and inspiring action. MI moderates the relationship between prior knowledge and opportunity intention; participants with prior knowledge intend to pursue an opportunity only to the extent that they faced high level of MI. This finding offers important insights for further theoretical development and empirical research.
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Earth and Environment (Leeds) > Sustainability Research Institute (SRI) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 06 Oct 2015 11:25 |
Last Modified: | 03 Feb 2017 11:20 |
Published Version: | https://doi.org/10.1142/9789813220614_0009 |
Status: | Published |
Publisher: | World Scientific Publishing |
Series Name: | The World Scientific Reference on Entrepreneurship |
Identification Number: | 10.1142/9789813220614_0009 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:89497 |