Najafi Tavani, Z, Zaefarian, G, Henneberg, SC et al. (3 more authors) (2015) Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach. Journal of International Marketing, 23 (4). pp. 22-43. ISSN 1069-031X
Abstract
The international marketing literature suggests that the characteristics of the subsidiary-headquarters relationship play an important role in subsidiary knowledge development within the field of multinational corporations (MNCs). However, few studies examine the association between the subsidiary-headquarters relationship and subsidiary strategic role, and its effects on subsidiary knowledge development. In this paper, the authors first examine the effect of four subsidiary-headquarters relational characteristics (socialization mechanisms, autonomy, shared values, and internal embeddedness) on subsidiary knowledge development. Then, building on configuration theory, the authors employ two perspectives of fit (moderation and profile deviation) to investigate the impact of fit between strategy and relational characteristics, and examine their effects on subsidiary knowledge development. Using data from 184 UK foreign-owned subsidiaries operating in the Knowledge Intensive Business Services (KIBS) sector, the authors confirm that internal embeddedness, socialization mechanisms, and autonomy are positively related to subsidiary knowledge development. Furthermore, the findings support the moderation and profile deviation perspectives, and they indicate that aligning the subsidiary’s strategic role with relational characteristics can lead to superior knowledge development.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Keywords: | Knowledge development; configuration theory; subsidiary-headquarters relationships; knowledge-intensive business services; strategic fit |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 25 Aug 2015 10:09 |
Last Modified: | 22 Feb 2016 13:46 |
Published Version: | http://dx.doi.org/10.1509/jim.14.0150 |
Status: | Published |
Publisher: | American Marketing Association |
Identification Number: | 10.1509/jim.14.0150 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:89253 |